Integrated Axis
Built the full sales enablement system for an Arizona MSP- brochures, one-sheets, buyer's guides, mailers, and onboarding packets- earning National MSP Success Magazine's Hall of Fame induction and Technology Marketing Toolkit's 2022 Rapid Implementor of the Year.
Client:
Integrated Axis Technology Group
Category:
Brand, Sales Enablement, Marketing Design
My Role:
Business Development Manager / In-House Designer
The Problem
A respected local MSP without the collateral to match.
Integrated Axis is Arizona's only 100% employee-owned IT company — a serious credential in a category where most competitors are national chains or one-person shops. But the sales team was walking into prospect meetings without the materials to back the pitch. No brochure that captured the C.A.R.E. methodology. No one-sheets that let prospects compare service tiers. No leave-behind that made IA feel as established as it actually was.
Strong technical reputation, weak sales surface area. The expertise was there. The collateral wasn't.
Approach
A complete sales enablement system, designed to move prospects from cold to closed.
I built the full system from scratch, mapping each piece to a specific moment in the sales cycle — from first impression to signed agreement to onboarded partner. Every asset reinforced the same brand voice and the same C.A.R.E. framework, so prospects encountered a consistent story no matter where they entered.
The system spanned four stages:
Top of Funnel — Capture Attention. Promo cards offering a $497 "Get-to-Know-IA" free IT assessment, designed as a lead-gen drop. Embossed-gloss premium business cards and branded name tags for networking events. A presentation folder that turned every handoff into a brand moment.
Middle of Funnel — Educate and Qualify. The 22-page Arizona IT Buyers Guide, written and designed to position IA as a trusted advisor before a sales conversation even started — local market insights, vendor selection criteria, and 21 questions to ask any IT provider. Backed by a tri-fold brochure introducing the C.A.R.E. methodology and product one-sheets that let prospects compare the Essentials, Standard, and Elite tiers side by side.
Bottom of Funnel — Close the Deal. The Shock & Awe Box — a pre-meeting mailer with branded merchandise, curated materials, and a personalized note. Designed to land before the meeting so prospects walked in already convinced IA played at a higher level than the competition.
Post-Sale — Retain and Expand. A New Partner Welcome Packet built from feedback gathered across past onboardings — FAQ pages, accounting overview, help desk guidance, and a Meet Our Team spread. Designed to reduce ramp-up friction and turn new partners into long-term ones.
Impact
National recognition for the work, real movement for the business.
Inducted into National MSP Success Magazine's Hall of Fame
Named Technology Marketing Toolkit's 2022 Rapid Implementor of the Year
Full sales enablement system adopted across the sales team
Onboarding friction reduced through partner welcome packet built on real onboarding feedback
IA positioned at parity with national MSPs while keeping its local, employee-owned story front and center
The collateral did what the sales team needed it to do — made a 100% employee-owned Arizona MSP feel like the most credible IT partner in the room.
